fractional demand gen

The agency that gets results others can’t.

Elevate Demand is a fractional demand gen team for B2B companies. We embed into your marketing team and own big KPIs like inbounds, demo requests, and website-sourced pipeline.

Book a call one client spot open · q3 2026
unscripted. unprompted.

Hear it in their words.

the founder
Jay Baron
  • Founder, Elevate Demand
  • Former VP of Demand Gen
  • Former Head of Marketing

Hey, I’m Jay. I built Elevate to become the agency I wish I’d had when I was in your shoes.

The reason comes down to one thing: you need someone who’ll be fully honest with you, blunt when it matters. Most agencies can’t be. They won’t rock the boat, because being straight with you risks losing the account. And the ones who would? Most don’t have the skill to see what you actually need to hear.

I can, because I’ve done the work in-house. I’ve gone from individual contributor to VP of Demand Gen to Head of Marketing. I’ve sat in your seat, owned the number, and I call my own shots here — so I can put you first and tell you the truth, even when it’s not what you want to hear.

That’s why clients ride with me through the great quarters and the bad ones, and why most have stayed an average of 4+ years. I’m here to ride or die with you.

the team

Four people. Behind me.

Senior from day one — no junior hand-off, no account-manager telephone game. You get the people who do the work.

01

Sam

Paid Media

Runs the paid engine end to end — search, social, and the experiments that find net-new pipeline.

02

Hillary

Content

Owns the narrative and the content that buyers actually read.

03

Jessica

Content & SEO Lead

Leads content and technical SEO — keeping you found as search changes.

04

Matt Sharpe

Design Lead

Owns the look and feel of the demand motion — landing pages, ads, and the assets that make the advantage land.

embed. execute. build underneath.

We run your demand gen.

Paid, content, SEO, website, messaging, campaigns. All of it. We embed with your team and start executing immediately.

But the real job is finding something specific to your market and your buyers that gives you an advantage your competitors can’t just replicate.

Sometimes it’s a narrative. Sometimes a unique tool. Sometimes a positioning angle nobody in the category can claim without pain.

It’s different every time — because it has to be.

three moves

How we work

Same five senior people from day one. Running the engine and building underneath it at the same time.

Step 01

WE RUN THE engine

Ads, content, SEO, messaging, conversion, pipeline meetings. We’re in it from week one. No onboarding runway, no junior handoffs.

Step 02

WE BUILD THE advantage

The one thing your competitors can’t copy. Sometimes a tool, sometimes an offer, sometimes a narrative nobody else can claim.

Step 03

WE EXECUTE around it

A full category attack plan built on that advantage. On-site content, ads, off-site pushes. Every ad and asset compounds instead of resetting.

03 | the advantage

What “unfair advantage” actually looks like.

SpyCloud — Check Your Darknet Exposure

We found the one advantage no competitor could match and built the entire demand motion around it. It converts 23% of visitors to demos before they ever talk to sales.

11X
Revenue growth
5 YRS
Still uncopied
Build. Don't Rent. — real estate campaign
Website MQLs — quarterly growth

Narrative, positioning, website — then we ran the whole motion: ads, content, webinars, off-site pushes. All built on the narrative, all compounding. Their pipeline grew quarter after quarter instead of resetting.

+251%
Inbound growth
5X
Revenue
Signal Pollution campaign — Goodbye Proxies, Hello Proof
Website Demo Requests — quarterly growth

We built an entirely new way for their buyers to win, powered by their product — and built the demand motion around it.

7X
Net-new ARR
+229%
Pipeline
the receipts • we bring proof, not promises
+79%avg pipeline
portfolio
+56%avg inbound
portfolio
11Xrevenue
spycloud • since 2020
+89%revenue influenced
portfolio
4Xpipeline
cypher • since 2022
2Xrevenue / year
element 451 • since 2021
7Xnet-new ARR
confidential • saas
4+ YRSavg client tenure
portfolio
the honest part

Here’s the truth about whether you need us.

if you’re hitting targets

You’re hitting your targets — and you’re confident about next quarter too. Then a paid media agency is the right call. They’ll tighten your funnel and get you a few more points. You don’t need us.

if your target is getting bigger

But if your target is getting bigger, you need to think bigger — not run the same playbook harder. You need a challenger. A team that thinks deeper, builds deeper, and pushes you further than you’d get alone.

That’s the only thing we do. We work best with leaders with something to prove.

one client spot open · q3 2026

If the current play isn’t getting you there, let’s build one that will.

Worst case, you get an honest conversation about what’s actually happening — and what to do about it.

Book a Call
No long-term lock-in Senior team from day one Receipts, not promises