Sometimes you gotta pay to play — and that’s when having a killer ad strategy makes all the difference. No B2B SaaS company wants to throw money to the wind. You need a plan (and a partner) that’ll deliver a tangible, lucrative, and long-running results on your ad spend.
But finding the *right* partner is often easier said than done. Many agencies say they “do ads”. Even fewer can do them well.
After all…
- Paid acquisition costs are increasing nearly 20% every single year
- More competition in every channel giving buyers more options than ever
- The funnel that feeds on “awareness” only is expensive
You need a partner that not only understands the nuances of SaaS in B2B and can navigate the evolving complexities of not just paid acquisition, but has the talent and time to tackle your biggest growth blockers.
If you’re interested in finding that diamond in the rough, you’re in the right place.
In our list, we spotlight the top 13 SaaS PPC agencies getting killer results for paid search campaigns in 2024 – each bringing proven experience and expertise to help you achieve your growth objectives.
#1. Elevate Demand
Elevate Demand isn’t your cookie-cutter B2B SaaS PPC agency (because we don’t consider ourselves a PPC agency). Don’t get it wrong — we will put our PPC skills up against the rest — but your problems are much bigger than ads and landing pages.
The real Achilles heel of your ads strategy is FRICTION. Friction between your ad copy and point of entry. Friction between your website and point of conversion. And misalignment between your messaging and the actual interests of your audience.
While many agencies focus on the basics (A/B testing, ungating content, etc.), few work to actually craft your brand narrative that resonates with the needs of your prospective buyers. You might have all the bells and whistles, but you need alignment to build the orchestra.
At Elevate, we remove friction at every stage of the buyer’s journey, creating a smooth and seamless user experience. This involves a complete alignment between your messaging, positioning, ads, and website. Buying from your business is then stupid easy.
By focusing on the underlying strategy, we ensure that your ads resonate with your buyers' real needs, allowing you to outgrow the competition at a lower cost. Instead of relying on outdated funnel-stuffing tactics, we build self-sustaining paid growth loops that drive continuous growth and optimize ad spend efficiency.
Our results speak for themselves – achieving breakeven payback periods in less than 3 months, generating $12 in pipeline for every $1 spent, and increasing marketing pipeline by 204%.
Elevate Demand is the partner you need when you require more than just a paid ads agency—you need strategic expertise that drives real growth.
Agency Type: B2B Growth Marketing & SaaS PPC Agency
Industry Specialty: B2B, SaaS Growth
Top Agency Services: SaaS PPC & Growth, Paid Acquisition, Brand Narrative & Messaging, Conversion Rate Optimization, SEO and Content Marketing, LinkedIn Ads, Landing Pages
Home Base: Dallas, TX
Best suited for: B2B brands and tech companies want to focus on long-term growth and not just quick wins.
2. KlientBoost
KlientBoost is a large PPC agency that offers PPC services across industries including SaaS. Their approach is tactical focused with account managers that can manage your PPC accounts and landing pages.
KlientBoost’s approach includes keyword research, ad copywriting, and conversion rate optimization.
They work in PPC platforms like Google, LinkedIn, and Bing. Their an ideal partner when you’re looking for a more affordable solution and just need day to day management of your SaaS PPC accounts to reach your potential customers.
Agency Type: PPC Advertising Agency
Industry Specialty: SaaS, eCommerce, Lead Generation
Top Agency Services: PPC Google Ads Management, Tailored Paid Social Campaigns, Conversion Rate Optimization, SEO, LinkedIn Ads, Keyword Research, Landing Pages
Home Base: Costa Mesa, CA
Best suited for: Any SaaS business looking to get quick wins and optimizations in PPC.
Potential downsides: The person handling account or campaign management is often a junior person. Not everyone has deep experience and strategy expertise in tech or software.
3. Speargrowth
Speargrowth is a B2B SaaS PPC agency that helps drive growth, pipeline and revenue through a combination of performance marketing and SEO enablement. Their end-to-end ad management services are powered by strategic thinking, robust data, and extensive MarTech experience. Speargrowth excels at executing campaigns that surpass SQL and pipeline goals, utilizing advanced tracking, ad campaigns, ABM list building, A/B testing, CRO, and more. Their holistic approach as a PPC agency ensures that every aspect of the campaign is optimized for maximum impact.
Aside from their performance marketing focus, Speargrowth offers comprehensive SEO services designed to transform client websites into sales qualified lead-generating machines. Through content strategy, technical audits, competitor research, and content quick-wins, they provide a full spectrum of SEO support. With a focus on agile methodologies and aligning marketing strategies with business objectives, Speargrowth helps companies scale efficiently and achieve consistent growth.
Agency Type: Performance Marketing (Paid Ads) & SEO Agency
Industry Specialty: B2B Software
Top Agency Services: PPC Campaigns, Ad Spend Optimization, LinkedIn Ads, Meta Ads, SEO Enablement, Generating Sales Qualified Leads
Home Base: Bengaluru, Karnataka
Best suited for: Any B2B SaaS business looking to drive significant pipeline and revenue growth through strategic, data-driven marketing efforts.
Potential downsides: The agency is based in India, which can be an issue for some people that want a SaaS Google Ads agency in their time zone.
#4. Hawk SEM
HawkSEM is an industry-leading SEM agency that partners with B2B SaaS companies to drive substantial growth and ROI through innovative digital marketing strategies. Their proprietary ConversionIQ™ system offers a unified platform for all marketing data, enabling precise optimization and effective decision-making. HawkSEM’s expertise spans across bidding strategies, PPC advertising, SEO, content marketing, and CRO for a holistic approach to improving online visibility and conversion rates.
With a team of senior-level specialists and a client-first philosophy, HawkSEM provides personalized marketing solutions that cater to the unique needs of each business. Their commitment to transparency and measurable results has earned them a place in the top 3% of Google Ads agencies and claim to have a 98% client retention rate. Whether you need to boost lead quality, reduce customer acquisition costs, or scale your marketing efforts, HawkSEM delivers the expertise and technology to help you achieve your goals.
Agency Type: Paid Search & SEO Agency
Industry Specialty: Multiple industries
Top Agency Services: PPC Management, SEO, Content Marketing, Conversion Rate Optimization, Landing Pages
Home Base: Los Angeles, CA
Best suited for: SaaS companies looking to optimize their marketing strategies, drive high-quality leads, and reach their business goals.
Potential downsides: Hawk SEM works with a wide range of industries, so they don’t specifically specialize in SaaS PPC campaigns.
#5. MRS Digital
MRS Digital is a multi-award-winning PPC agency known for its exceptional ability to maximize ad spend ROI and drive impressive conversions. Leveraging the latest techniques and industry best practices, MRS Digital finely tunes your PPC campaigns to deliver high-quality leads and sales. Their comprehensive approach covers everything from deep keyword research & paid search and social media advertising to compelling ad copy, making sure your marketing efforts are both effective and efficient.
With a client-first mindset, MRS Digital tailors PPC and bidding strategies to meet the unique needs of each business, whether it’s through detailed audits, bespoke ad creation, or precise audience targeting. Their dedication to measurable results has earned them numerous accolades and a solid reputation in the industry. When you work with MRS Digital, you’re partnering with a team that treats your ad budget and success as their own, guaranteeing you more inquiries and sales without increasing your budget.
Agency Type: PPC & SEO Agency
Industry Specialty: Diverse industries including eCommerce, B2B, and local businesses
Top Agency Services: Paid Search, Display Advertising, Social Media Advertising, Remarketing, High Converting Landing Pages
Home Base: Fleet, Hampshire, UK
Best suited for: Businesses looking to optimize their PPC spend and achieve significant growth through data-driven and creative advertising strategies.
Potential downsides: MRS Digital serves numerous industries and doesn’t focus on only SaaS marketing like other agencies on the list.
6. Powered by Search
Powered by Search has an impressive reputation as a leading SaaS PPC agency for driving targeted traffic, qualified leads and revenue growth for B2B. Their client list features industry leaders like VMWare and Varonis, and they specialize in crafting demand generation systems that attract, engage, and convert high-value customers. Their comprehensive suite of services, including SEO, PPC services, ad copy, and paid social campaigns, is designed to align marketing efforts with business objectives and deliver measurable results.
Focused on maximizing ROI through precise targeting and data-driven strategies, Powered by Search helps clients achieve significant gains, such as doubling conversion rates and boosting pipeline revenue. Their Predictable Growth Model supports B2B tech companies in achieving consistent growth, even in challenging market conditions. Partner with Powered by Search to elevate your marketing strategy and achieve your revenue goals.
Agency Type: B2B SaaS PPC Marketing Agency
Industry Specialty: Technology and software companies
Top Agency Services: Demand Generation, SEO, Google Ads, Content Marketing, Digital PR
Home Base: Toronto, Ontario
Best suited for: B2B tech organizations seeking scalable demand generation and high-value customer acquisition.
Potential downsides: There are not really any third-party published reviews online about this agency, so it’s hard to truly judge their reputation.
7. NinjaPromo
NinjaPromo is your go-to digital marketing agency for comprehensive and subscription-based marketing solutions. Catering to diverse industries like crypto, fintech, SaaS, and more, they offer an all-in-one package that covers everything from design and development to ppc strategy and ad creative. NinjaPromo offers openness in pricing, providing clear examples of SaaS PPC agency cost on a monthly basis. With a strong global presence and recognition as the #1 Crypto Marketing Agency and Best Digital Agency Worldwide, NinjaPromo is equipped to deliver exceptional results for ambitious businesses.
NinjaPromo has a thorough understanding of search engines, Pay per click, social media management, influencer marketing, and video production, all designed to drive growth and enhance brand visibility. NinjaPromo’s approach is data-driven and creative, ensuring campaigns are not only effective but also engaging. Success stories from clients like HTX and Paypolitan highlight their ability to generate significant ROI and community engagement. With a dedicated team of over 100 specialists, NinjaPromo helps businesses navigate the complexities of digital marketing and achieve their growth goals swiftly and efficiently.
Agency Type: Marketing as a Subscription (MaaS) Agency
Industry Specialty: Crypto, Fintech, SaaS, B2B, Gaming, Esports, Mobile, iGaming, Software, Small Business, Ecommerce, Startups
Top Agency Services: Design, Development, Content Creation, Ad Creative, Community Management, SEO, Paid Campaigns, Influencer Marketing, Email Marketing, PR, Video Production, Branding, UI/UX Design, Lead Generation
Home Base: Offices in London, Dubai, Singapore, Hong Kong, New York, and Vilnius
Best suited for: Businesses seeking a full-scale digital marketing solution to drive significant growth and ROI.
Potential downsides: They serve a wide range of industries, with crypto and web3 being a primary focus. SaaS clients are welcome but not their only focus.
8. Directive Consulting
Directive Consulting transforms SaaS marketing by focusing on generating a qualified pipeline rather than just MQLs. With a team of over 100 marketing strategists and a client roster of more than 420 brands, Directive has generated over $1 billion in revenue for its clients. Trusted by top technology brands like Amazon, Uber Freight, Snap Inc, and Calendly, Directive offers comprehensive services that drive down-funnel performance and tie directly to business outcomes.
Their expertise spans PPC Platforms & Advertising, Content & SEO, Marketing Operations, Video, CRO & Performance Design, and Go-to-market Strategy. By integrating creativity with strategic insights, Directive ensures that every campaign not only creates demand but also captures it effectively. Their customer generation methodology leverages first-party data and financial modeling to optimize marketing efforts and drive growth. Directive’s commitment to innovation, transparency, and client success makes them a preferred partner for SaaS companies aiming to scale and achieve significant ROI.
Agency Type: SaaS PPC & Digital Marketing Agency
Industry Specialty: SaaS, Technology
Top Agency Services: Paid Media, Content & SEO, Marketing Operations, Video, CRO & Performance Design, Go-to-market Strategy, Landing Pages, Ad Creative
Home Base: Multiple locations worldwide including NYC, Toronto, London, Mexico City, Austin, and Orange County
Best suited for: SaaS businesses looking to transition from MQLs to a qualified pipeline with a focus on revenue growth and customer generation.
Potential downsides: The agency is huge – some smaller B2B brands might be turned off by working with a large marketing team.
9. Flying V Group
Flying V Group scales the world’s best companies using revenue-focused marketing systems. Trusted by premier businesses, they deliver results that drive exponential growth. Flying V’s competitive edge is that the business is founded by athletes, making their team relentless in the pursuit of excellence.
A range of services include Web Design, Paid Media Campaigns, SEO Strategy, Marketing Campaigns, Social Media, and Content Creation. Flexible engagement options are offered from ongoing management to pay-for-performance models. Flying V Group’s tailored marketing plans are designed to meet the unique needs of every business.
Agency Type: Digital Marketing Agency
Industry Specialty: Various industries including Financial Services, Consumer Products, Legal Services
Top Agency Services: Web Design, Pay-Per-Click Advertising, SEO Strategy, Marketing Campaigns, Social Media, Content Creation
Home Base: Orange County and Irvine, CA
Best suited for: Businesses looking for a strategic marketing partner to achieve significant growth and maximize ROI through innovative and customized marketing solutions.
Potential downsides: Flying V doesn’t specialize in SaaS businesses, which might be a turn off for B2B companies seeking a true SaaS-focused agency.
10. FP Growth
FP Growth is a subsidiary of FirstPrinciples Holding Company – a large venture holding company. They essentially buy up SaaS businesses and SaaS agencies with a goal of turning companies into category leaders. FP Growth focuses on turning clicks into conversions and enhancing paid marketing performance. Their team addresses unique challenges faced by SaaS organizations, optimizing ad spend across the board.
Their extensive range of services includes Paid Search, Paid Social, Ad Copy Optimization, Ad Creatives & Landing Page Development, Remarketing Strategies, Bing Ads, Social Media Marketing, and Tracking. Focused exclusively on SaaS companies, they have successfully managed over 500 million ad impressions, 4.60+ million landing page visits, and 167,195 B2B leads, with a total budget of 3.91 million USD. FP Growth makes sure every campaign is designed to maximize ROI and attract leads with high buyer intent.
Agency Type: SEO, Digital Marketing, and SaaS PPC Agency
Industry Specialty: SaaS
Top Agency Services: SaaS PPC, Paid Social, Ad Spend Optimization, Ad Creatives & Landing Page Development, Remarketing Strategies, Bing Ads, Social Media Platforms, Campaign Strategy
Home Base: Their team is globally distributed
Best suited for: Software companies aiming to enhance their marketing performance and achieve substantial growth through specialized and data-driven SaaS PPC strategies.
Potential downsides: FP Growth is owned by a holding company, so there could be potential conflicts with strategic direction or bureaucratic challenges.
11. Gorilla Marketing
Gorilla Marketing is a leading SaaS PPC agency known for driving immediate traffic and boosting sales through precise, high-conversion campaigns. As a Google Premier Partner, they excel in Google AdWords, securing top-tier results. Their core focus is search engine marketing for multiple industries. Gorilla Marketing’s transparent approach and regular updates help maximize ROI and align every campaign with client goals.
Their team of PPC experts uses detailed keyword research and audience targeting to create impactful, measurable campaigns. With a focus on delivering value and enhancing visibility, Gorilla Marketing ensures your product reaches its target audience effectively. Whether aiming to boost brand visibility or drive qualified leads, this agency provides a comprehensive, data-driven solution to boost PPC performance and achieve results.
Agency Type: Search Engine Marketing
Industry Specialty: Multiple specialties including accounting, construction, dental, legal, and software
Top Agency Services: Running PPC campaigns for various sectors
Home Base: Manchester, UK
Best suited for: Potential customers looking to enhance PPC performance and achieve growth through targeted, data-driven strategies.
Potential downsides: Gorilla Marketing serves multiple industries, not exclusively focusing on B2B, which may be a consideration for companies seeking a specialized agency.
12. SimpleTiger
SimpleTiger is a SaaS marketing agency known for delivering rapid SEO and PPC results tailored specifically for software companies. SimpleTiger provides clear pricing ranges on their website with, clear examples of monthly SaaS PPC agency costs. They focus on performance-driven marketing to achieve quick, high-quality results. SimpleTiger uses a combination of proprietary AI technology and proven strategies to expedite traditionally slow processes, claiming their clients see significant growth in a short time frame. SimpleTiger’s approach is data-led and action-oriented, focusing on high-impact strategies that yield maximum returns.
Their services encompass everything SaaS businesses need to thrive, from search engine optimization and paid advertising to content marketing and technical optimization. SimpleTiger’s commitment to efficiency is evident in their structured approach to planning, execution, and ongoing optimization. By leveraging AI tools and a deep understanding of industry trends, they help businesses get results in search.
Agency Type: SaaS Paid Marketing Agency
Industry Specialty: SaaS, Technology
Top Agency Services: SEO, Paid Search, Content Marketing, Link Building, Technical Optimization, Keyword Research
Home Base: Sarasota, FL, USA
Best suited for: SaaS companies looking for rapid growth through effective and data-driven SEO and PPC strategies.
Potential downsides: SimpleTiger's focus on speed and efficiency may not be a great fit for companies looking for more gradual and strategic long-term growth strategies.
13. Search Nurture
Search Nurture is a digital marketing agency specializing in PPC services tailored for B2B SaaS. They focus on powerful and hyper-targeted paid search and social campaigns to increase subscriptions, retention rates, and brand awareness. Their expertise spans across search ads on Google, Bing, and Yahoo! as well as social ads on platforms like Facebook, Instagram, LinkedIn, Pinterest, and Twitter. They offer a holistic approach so your business reaches potential customers at every stage of the sales funnel.
With a team of dedicated PPC experts, Search Nurture provides real-time dashboards, custom strategies, and seamless integration of SEO data to optimize campaign performance. Their client-centric approach ensures clear communication, transparency, and ownership of account data, making them a reliable partner for enhancing your PPC performance and achieving growth.
Agency Type: Digital Marketing & Paid Ads Agency
Industry Specialty: B2B SaaS
Top Agency Services: Paid Search Marketing, Ad Copy Optimization, Landing Page Development, Remarketing Strategies, Bing Ads, Social Media Marketing, Keyword Research, PPC Campaign Management
Home Base: Distributed Team
Best suited for: B2B SaaS companies looking to enhance PPC performance and achieve growth through targeted, data-driven strategies.
Potential downsides: Search Nurture serves multiple industries, not exclusively focusing on software & tech, which may be a downside for some companies seeking a specialized SaaS agency.
Jumpstart Growth With Elevate Demand
B2B markets are constantly (and rapidly) evolving. Partnering with the right growth agency can be the difference between short-term gains and long-term domination. For personalized attention from senior-level strategists, Elevate Demand is the partner that’s in it to win.
We remove friction from your B2B marketing system, making your brand the no-brainer choice for prospective customers. We go beyond tactical adjustments to just “tweak” your ads; we do the strategic work underneath the ads to create an evergreen lead gen engine for your business.
Book a discovery call with Elevate Demand for paid ads domination in your category.