GROWTH HYPOTHESIS Is your growth strategy so crisp we can call it a hypothesis?
Growth is what you learn to attract. When you start with a clear growth hypothesis. When Leadership is aligned on how to approach it. And when Marketing is executing within it you’ll build and scale sustainable marketing programs.
If you ask five executives around your company “How do we grow in a sustainable and compounding way?” you’ll likely get different answers. You’ll hear “build a great product” or “going after a list of high-value accounts” or “create great content”. This misalignment is preventing your marketing from sustaining and scaling.
Your Growth Hypothesis Includes
We work with you to align your marketing on a growth hypothesis. This hypothesis will be the primary way the company will drive growth over the next
All experiments we run as your growth agency will align to this growth hypothesis.
Distribution Method
A compounding method in which you’ll drive growth (e.g.. content, performance marketing, and sales)
Data Model
A full data model of the growth hypothesis so you fully understand the inputs and KPIs that drive your growth hypothesis.
Marketing Equation
An equation that helps your marketing team understand the constraints and opportunities so you know what experiments to run next.
“More than an agency – a true extension of your team!”
– Dana Dohse, VP of Marketing, Cleartrace
“Elevate Demand is the real deal! Having hired MANY digital agencies who push the usual guidance of more ads, better landing pages, etc., I have finally found an agency that can deliver on business growth.”
Your Fractional, Outsourced B2B Growth Team
Growth
Hypothesis
Step 01
We help your marketing orient around the biggest opportunity for growth.
Growth
Process
Step 02
Working with you we test marketing programs against your growth hypothesis.
Brand
Narrative
Step 03
We test messaging and narratives so you validate market message match.
Marketing
Execution
Step 04
We start executing marketing programs that sustain and scale.