EAB Solutions wins a ton of new business with a proven demand generation formula
7x
INCREASE IN INBOUND LEADS
300%
INCREASE IN REVENUE
2x
INCREASE IN ORGANIC TRAFFIC
40%
INCREASE IN DEAL SIZE
CHALLENGES Bold growth ambitions, but missing the marketing to match
When COO Christopher Egger returned to EAB Solutions after a short spell away from the company, he was a man on a mission. Re-energized and full of determination, he wanted to take the company to the next level.
With client margins ‘extraordinarily low’, Christopher had to find a way to grow the business. Their current marketing strategy didn’t match their bold ambitions. They were in danger of getting lost in a crowded marketplace.
“We needed to find a way for people to recognize our name and create more brand recognition,”Everything from the company’s branding to its website, content marketing to growth strategy, weren’t telling their story or messaging the firm strongly enough.
“Our website was quite ‘boutique’, but it still looked like a small company. Our marketing just wasn’t capable of attracting the $100-200k client engagements we were looking for.”
SOLUTION No-nonsense, strategy-driven demand generation focused on helping EAB Solutions grow
Elevate Demand got down to work, delivering a complete demand generation strategy to help EAB Solutions keep pace in a fast-changing marketplace.
This included:
- Marketing performance assessment
- Paid search & competitor campaigns
- Campaign planning & development
- Content strategy & planning
- B2B paid social advertising
- Email marketing
RESULTS More revenue, more clients and more digital traction
Since Elevate Demand came on board, EAB Solutions has experienced a significant rise in revenue—and won a ton of new business.
“Much of our success has been down to Elevate’s demand generation formula. The content distribution and brand strategies, in particular, are one of the biggest reasons we’re successful. Potential clients are coming to us already very familiar with our brand and expertise.”On the digital side, results have been impressive. EAB Solutions is driving revenue from multiple channels including paid search, Facebook, and LinkedIn.
What is really impressive is their revenue growth. EAB Solutions has seen an increase in revenue over 300% in 24 months.
“Marketing contribution to revenue is now somewhere around 35% of our business, we know that this extra revenue is directly attributed to our relationship with Elevate Demand,”Christopher sees Elevate as a crucial partner in his business’s continued success.
“There’s always a level of challenge and strategy with them that I really like. They take my ideas and concepts and help make them even bigger. There’s always that drive to be better and there’s always that openness in feedback.” “When I look at where we are today and where we were two years ago; it’s night and day, and I couldn’t be happier.”