Revitalash Cosmetics sees revenue skyrocket 79% with Elevate Demand
183%
JUMP IN PAID ACQUISITION
4x
INCREASE IN CONVERSIONS
79%
LIFT IN SALES YOY
14x
RETURN ON AD SPEND
CHALLENGES Low conversions and feeble ROI curbing revenue and growth
In a highly competitive niche like cosmetics, a strong digital marketing strategy and customer-friendly ecommerce site are a must. With them you thrive, without them business quickly nose-dives.
With a colossal task on her hands, Jesselyn brought in support from an outside agency. But they somehow managed to make the situation worse, not better.
“The agency was helping me with Google Adwords and SEO, but the more we spent with them the less ROI we were getting!”Jesselyn was worried and frustrated. She knew that every day lost to poor digital performance meant missed revenue, wasted budget, and missed possibilities.
“Paid search wasn’t strategic, our cost per acquisition was high, and we just weren’t getting a good return on what we were spending.”
SOLUTION A comprehensive plan to transform marketing performance
Knowing a better alternative must be out there, Jesselyn asked her in-house developers if they’d encountered any high-performing digital agencies. Several had great things to say about Elevate.
Jesselyn took the recommendation forward and contacted Elevate. An initial discovery call filled her with confidence, and the relationship quickly blossomed into a broad scope of work that took her ecommerce offering and digital strategy from virtually zero to superhero—and fast!
Elevate’s comprehensive plan included:
- Paid search management
- Conversion rate optimization
- Full diagnosis and redesign of product detail pages
- Campaign planning & development
- Content strategy & planning
- Social media advertising
- Marketing dashboards and KPIs
RESULTS 300% uplift in conversions, and revenue from paid search up 183%
Jesselyn’s change of digital agency has been an unequivocal shift for the better. Elevate’s overhaul of RevitaLash’s product detail page alone has seen conversion rates rocket four-fold over the last year or so.
“Elevate helped us hugely with analyzing our product detail pages for improved conversion. Customers now get a seamless experience, where nothing gets in the way of them finding the product they want and working out if it’s right for them. The improvement in our conversion rate is tremendous.”A more structured and data-led approach to paid search has seen revenue from the channel rise, resulting in an uplift of 183% in a single year.
While work on organic search is in its early stages, tactics including reorganizing links and identifying target keywords, are already achieving results. Revenue from organic search has risen by 40% as they increasingly put themselves where their audience is and capture their search attention.
“Our overall revenue has been growing like crazy, increasing 79% in the past year, and a lot of that is down to the changes we’ve been implementing with Elevate,”