B2B PERFORMANCE MARKETING AGENCY Most paid ads just capture demand—we use them to create it

The old playbook treats paid ads as either a brand awareness tool or a lead gen channel. But the best teams don’t just fight for in-market buyers—they use paid to shift how buyers think before they even start searching.

We don’t just run ads—we use paid media to reshape buyer perception, making your product the inevitable choice before they even realize they need it.

< 3

Months for breakeven payback period on ad spend

$12

Average pipeline created for every $1 in ad spend

$50M

In total ad spend managed to date

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Over eighteen 5 Star Reviews on G2 and Clutch

Most paid agencies focus on ad optimization—tweaking targeting, landing pages, and bidding strategies to capture existing demand. We focus on demand creation.

At Elevate Demand, we don’t just run ads—we use Buyer Narrative GTM to reshape how buyers think. Instead of just fighting for clicks, we frame the shift, raise the stakes, and make your solution inevitable.

Yes. We blend high strategic thinking within our team and AI agents that know our approach deeply to help our team (and yours) execute even faster. Your team will get full access to all of our frameworks and approach.

Elevate Demand works with only 10 clients at a time because of the strategic nature of our work. You can expect to typically spend $10k to $18k a month to work with a co-marketing leader and full growth team that has done it before.

Finally fix your paid ads strategy

THE STAKES Run paid ads the old way, and you won’t last

Winning brands don’t just optimize ads—they use them to rewrite the market before buyers even start searching.

Costs keep climbing

Every year, you bid more for the same buyers while conversion rates keep dropping.

Fails to scale

If an ad converts, it’s because the buyer was already searching—not because you changed their thinking.

Budget gets cut

Leadership won’t fund failing ads. Pressure rises—until budgets shrink and paid is pulled.

Funnel dries up

Without shaping demand, your pipeline slows—and marketing gets blamed.

Your brand fades

Buyers scroll past—your message never lands, and your brand fades into the noise.

Competition wins

If you’re not shaping demand, they are. You’re not just missing growth—you’re losing market share.

1. Craft your narrative

We help your team craft a Buyer Narrative that guides your marketing strategy, focus, and direction. This narrative reframes how buyers see their world—making your solution the only obvious choice.

2. Stakes capture demand

Once equipped with your Buyer Narrative, we launch paid ad campaigns that shift from probing for pain to raising the stakes—so buyers feel urgency to act.

3. Shifts create demand

We develop paid ads that reshape buyer thinking before they even start searching, so your product isn’t just an option—it’s the only path forward.

4. Optimize and scale

Markets, buyers, and categories are evolving faster than ever. We continually test, learn, and optimize every part of your Buyer Narrative GTM.

Turning ads into a demand-creation engine

Winning brands don’t just run ads—they use them to reshape how buyers think. Here’s how we make that happen.

“I get the strategy and messaging I need to grow plus the nuts and bolts of actually running paid”
– Erin, Director of Marketing Element451
“Game-Changing Digital Marketing”
– Heather, SVP Marketing SpyCloud
“More than an agency – a true extension of your team!”
– Dana, VP of Marketing Cleartrace
“An agency that actually delivers”
– Evan, VP of Demand Generation Centerbase
“All action, no fluff”
– Dayna, Director of Demand Generation Magaya
Partner in your success
– Andrea, Director of Demand Generation Narrative Science
No BS marketing consulting for B2B marketers that will take your business to the next level
– Matthew, Director of Product Marketing Neudesic
The only digital agency for B2B marketers
– Abbie, VP of Marketing SmartVault
Elevate Demand and Jay’s team are our “Secret Weapon” for inbound marketing
– Derrick, Director of Growth Marketing ClockShark

Time to make the shift

The old way of running paid ads isn’t just inefficient—it’s actively holding you back. The brands shaping demand today will be the ones leading their category tomorrow.
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