Marketing in B2B used to be much simpler. But the good ol’ days are gone and competition is fierce. There are more paid ads challenges than ever:
- The cost of paid acquisition is skyrocketing nearly 20% every year
- There are more competitors in every category (and it’s not slowing down)
- Building awareness by stuffing the funnel is crazy expensive and non sustainable
The goal posts keep moving further and further out. So how do you break through the noise and overcome these barriers to growth?
You need a partner that truly understands how to capture growth in B2B.
With demand generation agencies, there’s a lot of mystery about what kind of services and results can be expected. It can also be confusing to evaluate what an in-house team can achieve, and what additional skills a demand gen agency brings to the table.
If you’re looking for Refine Labs alternatives, our guide will dive into what you can expect from leading demand generation agencies and how to choose the best fit.
What is a demand generation agency?
Unlike general marketing firms, demand generation agencies have a guiding goal: to create and nurture continued interest in a company's products or services. They utilize various strategies, from paid ads to content marketing, aimed at capturing demand and maintaining awareness in a crowded market.
Which demand generation agency can deliver the sustainable growth your business needs? Let's explore the top alternatives to Refine Labs.
Top 15 demand generation agency alternatives
Investing in a demand generation agency often helps companies elevate metrics and KPIs that stakeholders seem to love.
But the problem is—not every agency focuses relentlessly on strategic, core messaging work. At Elevate, we obsess over this foundation, delivering predictable and repeatable results for your conversions, sales, and revenue.
Business leaders should consider a demand generation agency when they're ready to reframe their marketing or sales processes and gain deeper insights into their target customers. But for those who are laser-focused on long-term success and future-proofing their marketing with a strategic brand narrative, Elevate Demand is the solution.
We’ve rounded up fifteen Refine Labs alternatives that are worth your consideration, starting with Elevate Demand.
1. Elevate Demand
Elevate Demand is the B2B demand generation agency we wished we’d had when we were in-house marketers.
We help companies reduce the real friction that’s stifling their growth. We do this by aligning your narrative, positioning, and messaging across every stage of the buyer’s journey – from paid ads through the website journey to conversion.
Stop wasting time, money, and resources on mediocre marketing campaigns that stall in today's crowded market. Our unrelenting drive for compounding results breaks through paid ad plateaus, outpaces the tactics used by other agencies.
Unlike other demand generation agencies that tackle basic forms of buyer friction (un-gating content, removing another form field, etc.), we focus on UNIFICATION.
This means complete alignment between your core message, how you position your brand in the market, and what resonates with your ideal buyer. You might have a lot of the components, but we make them *sing* together.
The result? An immediate improvement in your core marketing KPIs… all the way to revenue!
Top benefits
Elevate Demand has a clear grasp on the challenges most in-house marketers face, which sets us apart from other agencies where their strategists haven’t spent one day in-house.
Here’s what we’re best at:
- Winning Messaging and Positioning: Build a core positioning that radically outperforms the category, anchoring your paid ad strategy.
- Removing Friction: Speed up the path to purchase by reducing friction and aligning your message with the needs of potential buyers
- Meaningful Differentiation: Fuel your strategy with a brand narrative that resonates deeply with your buyers.
- Scalable Paid Ads: Move past mere tactics to acquire customers in a more defensible and scalable way.
- Organic Growth: Drive compounding effects with content marketing that fosters habitual consumption.
Our ideal clients
Elevate Demand serves B2B and SaaS companies that are ready to invest in real growth with a long term mindset. With these two commitments, we’ll start to build actual growth you can bank on. Ideally, top performers are already hitting $5M-100M+ in ARR.
And one thing that really makes us different? Our client roster is capped at 10 clients. While every other agency’s goal is growing their own business as fast as possible, ours is growing yours.
Pricing
We believe in transparent pricing for all of our service models. Our starting rate for a monthly engagement is $9,000/month. You’ll be directly working and communicating with the founder as your primary point of contact.
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What customers are saying:
“Elevate Demand has done an outstanding job of building out ad campaigns that drive high-quality, right-fit leads in an extremely short timeframe. They have provided great guidance and insight and helped us move away from outdated funnel thinking to instead focus on building a repeatable and scalable demand gen and capture process focused on measurable outcomes. Elevate Demand isn't just a vendor, they are an incredibly valuable and productive extension of our team.”
–VP of Marketing, Candidate Assessment Platform and Startup
“Elevate Demand has significantly transformed our company's trajectory. They doubled our inbound volume and demonstrated a keen understanding of strategic messaging and enhanced conversion flows, leading to a notable improvement in website conversions. Their messaging expertise and contribution to paid and organic growth proved to be instrumental in achieving a remarkable doubling of our inbound flow. We are highly impressed with their impact on our business!”
–Greg Underhill, Digital Marketing Campaign Manager, CYPHER Learning
“It's just so easy to work with Elevate Demand. If I need something, I send a Slack, and it gets done. No layers of approvals and analysis with long waits and excess overhead like you might see at other agencies.”
–Danya R., Director of Digital Marketing
Elevate Demand is the real deal! Having hired MANY digital agencies who push the usual guidance of more ads/better landing pages/etc., I have finally found an agency that can deliver on business growth. This is not a one-size-fits-all approach, rather they get to know your business and audience to craft narrative-driven messaging and campaigns. If you are looking for a partner to help you break free of mediocre marketing, look no further!”
–Dana D., VP of Marketing
Don’t miss our relaunch: Building the Agency We Wish We Had
2. Single Grain
Single Grain is a full-service demand generation agency. While Single Grain services multiple industries, the agency’s expertise shines in the SaaS marketing space. Single Grain has a systematic approach that’s focused on creating high-performing demand generation campaigns for startups and Fortune 500 companies alike.
Top benefits
- Programmatic SEO agency offerings that help companies discover online growth potential
- Performance creative packages that gives customers access to creative design agency partners
- Uniquely positioned to serve eCommerice, education, crypto, and blockchain clients
What customers are saying
“Single Grain enables us to increase our impact without increasing our headcount.”
– Kim Cooper, Director of Marketing, Amazon Alexa
3. Ironpaper
Ironpaper is a B2B growth agency that carefully combines design and marketing technology to ensure easier revenue for companies with a complex or lengthy sales process. Ironpaper combines skills and strategies from sales enablement, B2B content marketing, website design, and lead generation to deliver impressive results for clients.
Top benefits
- Conversion growth strategy that outlines three key stages: gaining traction, achieving growth, scaling that growth
- Commitment to tangible, measurable results for companies (not vanity metrics that can inflate numbers without growing true sales volume)
- Unique ABM agency offerings with marketing specialists that focus on providing more engaged target accounts and proven results with key stakeholders (executive and operational)
What customers are saying:
“Ironpaper helped us with several areas of our inbound marketing including overall strategy, website and SEO optimization, content recommendations and paid ad management.”
– Ashley H., Director of Marketing
4. Nogood
Nogood dubs its brand a “growth squad” for startups, scaleups, and Fortune 500 brands. Nogood has carved a niche that’s focused on generating marketing results based on real science–namely a proprietary compounding growth model that promises to yield results. The agency’s focus on complex buyer journeys helps companies facing fierce competition across different industries, including SaaS, healthcare, fintech, and consumer brands.
Top benefits
- A digital creative studio that leverages rapid experimentation and data analytics to help brands boost conversion across channels like TikTok
- NoGood AILab helps teams automate routine marketing tasks and discover more personalization in their marketing initiatives
- Fractional CMO services that give competitive corporations the chance to finetune customer acquisition in a way that transforms brand longevity
What customers are saying:
NoGood’s results page showcases major growth marketing wins on big-name projects, including helping Intuit increase trial sign-ups to active users by 500%.
5. Digital Litmus
Digital Litmus has a motto: scale faster with connected growth. As a B2B marketing and Hubspot agency, Digital Litmus helps companies use proven marketing strategies to drive more sales. Solutions include demand generation, inbound marketing, account based marketing, and MarTech services. The agency’s systematic approach is based on playbooks that are based on decades of experience in helping businesses grow.
Top benefits
- An initial Free Growth Assessment and complementary intro call help Digital Litmus learn about your business, goals, and targets for future marketing campaigns
- Qualified Hubspot experts who can help customers get the most out of the platform
- Agile model of delivery (with 90 day springs) and Points-Based pricing give more flexibility to clients looking to fix or achieve new business goals
What customers are saying:
“We consider Digital Litmus to be a true extension of our team. They’ve transformed our approach to marketing, creating huge efficiencies and commercial success.”
– Jennifer Barrett, VP of Business Development & Marketing
6. Kalungi
Kalungi specializes in demand generation for SaaS companies. The agency’s comprehensive solutions are based on the T2D3 go-to-market playbook for early-stage and growth-oriented SaaS teams. In addition to its marketing services, Kalungi offers a small suite of digital products, including its Atlas website theme for Hubspot users and a Figma Ad Design template for use in successful B2B ad campaigns.
Top benefits
- Provides a fractional team that includes key players like a CMO, full SaaS marketing team, and even CMO coaches for driven executives
- A comprehensive marketing audit service is available, which serves as a complete deep dive or “95-point inspection” into a company’s current growth strategy
- Some services are also designed to help investors discover a rich analysis or marketing-related functions and activities
What customers are saying:
"I’ve encouraged a number of other companies to work with Kalungi. We had nothing (before) and have built something that’s great – a sophisticated marketing engine. I had high confidence Kalungi could do that and didn’t have to worry about it. That was a huge load off me."
– Robert Southern, CEO, Ascend Software
7. Unbound B2B
Unbound B2B offers a full suite of demand generation services for B2B companies, focusing on inbound marketing techniques. The agency primarily focuses on leading brands in the tech industry, including names like Freshworks, DELL, Delphix, and AWS. Unbound B2B is also known for its lead generation and content syndication services.
Top benefits
- List-building services to help companies increase targeted leads and improve existing in-house CRM data
- Proven 3-step process for ABM success, which includes tracking lead behavior and engaging qualified leads with personalized content
- Unbound offers an established lead network of over 60 million targeted individuals and future customers for B2B services
What customers are saying:
“It’s easy to work with their team, and setup is really easy. The two-way communication between our team and [Unbound] is top-notch.”
– Neelam B., Assistant Manager
8. Roketto
Roketto is a full funnel inbound marketing agency. Roketto’s expertise in digital platforms delivers consistent and proven lead generation results for clients, particularly those in the SaaS technology, manufacturing, and real estate development industries. Roketto is a certified partner of Hubspot, Google, and CallRail.
Top benefits
- Canadian-based boutique marketing agency with roots in web design, Roketto has expanded to become one of the top Canadian inbound agencies
- Fosters a marketing approach based on a customer-driven mindset to help leads move from top to bottom of funnel
- Specializes in local SEO and and local web design services for Canadian businesses
What customers are saying:
“We need exceptional suppliers like Roketto that can work with our requirements and deliver not just exceptional work but their expertise and advice to make our work even better. They’re on-time, on-budget, great to work with, and always there when we need them.”
– Neil Laing, VP of US, Rubikloud
9. Simple Tiger
Simple Tiger's focus on SEO as a central demand point of their generation strategy has led to impactful results for many clients. The agency promises fast, trackable results for clients in the SaaS technology space. Simple Tiger promotes fast-moving, actionable, and data-backed strategies to get new marketing campaigns off the ground in less time.
Top benefits
- A “reverse engineering” approach guides the competitive analysis of relevant content, keyword, and search results
- Uses a proprietary AI-powered keyword research process to generate a more intelligent SEO gameplan with the ability to reach more customers, faster
- Clients receive deep dive monthly reports with relevant metrics based on results and SaaS industry trends
What customers are saying:
"We are so happy to be working with Sean and SimpleTiger. It’s not just the great work they do but also how they work. Their combination of knowledge, responsiveness, and ability to exceed expectations is rare. I’d hire Sean and his team again in a heartbeat."
– Mikael Cho, CEO, Unsplash
10. New North
New North specifically tailors its services to B2B marketers who are tasked with “doing more with less.” New North focuses on building demand through strategic, content-rich marketing campaigns, ABM, marketing operations, and automation. The agency’s model is built on a collaborative approach that helps scrappy tech teams accomplish more achievable goals in less time.
Top benefits
- A flexible points pricing model allows clients to better balance short and long-term goals, without having to pay per hour pricing
- Each client gets access to a dedicated Marketing Strategies, who serves as a single point of contact throughout the planning and implementation journey
- Services include content marketing, paid ads, marketing operations, email marketing, and brand messaging refinement
What customers are saying:
New North has collaborated with small tech companies like Qu, Hydrian, and Swipespun to provide sustainable growth in the early stages of business.
11. Tilt Metrics
Tilt Metrics believes in an SEO-first approach to demand generation. As a B2B marketing agency, Tilt is driven by meticulous keyword research and optimization to help brands achieve more visibility through paid advertising and SEO. Trusted by B2B tech companies like AutoRaptor and Astra, Tilt Metrics has successfully contributed $20M in revenue and over 10,000 generated leads for clients.
Top benefits
- Content marketing and paid ads strategy is designed to build and grow audience trust through product education and awareness
- Prioritizes automated lead generation campaigns on Facebook, Instagram, LinkedIn, Google, YouTube, and via paid sponsorships
- Marketing planning process starts with a specialized Strategy Session to define goals lay the groundwork for a new B2B paid ad strategy
What customers are saying:
Tilt Metrics’ case study library includes plenty of success metrics, including 10K+ mobile app signups, 360+ beta signups, and $2.1M in new sales generated from Google PPC and social ad campaigns.
12. NinjaPromo
NinjaPromo is a leading digital marketing agency for brands in SaaS technology, crypto, FinTech, gaming, and eSports. The agency specializes in a full range of digital marketing services for high-growth brands that want explosive growth.
Top benefits
- NinjaPromo caters to several niche services, including enterprise blockchain development and cryptocurrency exchange development
- Services also include video marketing campaigns, mobile app development, and PR
- The agency has received awards from Influencer MarketingHub, Crunchbase, the Digital Agency Network, and Startup Stash
What customers are saying:
“NinjaPromo’s work has improved brand messaging and helped increase sales by 210%. They’ve displayed top-notch project management and outstanding customer service–they go above and beyond to ensure project success. Overall, they are flexible, accommodating, and proactive.”
– Charles Ellingson, CEO & Founder
13. Hey Digital
Hey Digital focuses on personalized proven playbooks and plug-and-play processes to help brands drive and increase marketing success. The agency’s services are designed to help teams win bigger sales deals and ensure a better product marketing fit within a target market. As a SaaS PPC agency, Hey Digital also promotes less wasteful ad spending
Top benefits
- Conversion tracking process allows clients visibly track the success of cross-channel campaigns and spot ROI in real-time
- Helps marketers demonstrate the value of paid marketing and PPC to upper leadership, stakeholders, and executives
- Based in the UK with operations and SaaS marketing experts all around the world
What customers are saying:
“The quantifiable ROI from working with Hey Digital for us was really an enormous decrease in Cost Per Lead in regards to getting trials. I think it was 4x the amount it was before we hired Hey Digital. That saves a large amount of money and accelerates growth at the same time.”
–Claire Peña, VP of Marketing at Stream
14. Earnezt
Earnezt is an award-winning digital marketing agency that operates out of New York and London. The agency’s mission is focused on driving out the “humdrum” of typical B2B marketing campaigns, which means removing boring elements and providing a uniquely entertaining or human touch. Services include branding, market research, content, and digital experiences.
Top benefits
- The agency’s digital experience services focus on building a thriving ecosystem for B2B brands, by tackling website development, mobile-first content, and animation
- Trusted by major global enterprises like Google, Ericsson, Fujifilm, and CoStar
- Robust portfolio of campaigns and previous work in the areas of branding development, content creation, digital campaigns, and strategic vision
What customers are saying:
“They said they'd never seen anything like it and thought the concept was utterly refreshing. I've got a meeting with them next week to tell the full story!”
–Mastercard sales lead
15. Bay Leaf Digital
Bay Leaf Digital is a results-focused SaaS marketing agency with a team of SEO, SEM, paid social, and content marketing experts. This agency aims to provide cost-effective marketing solutions for SaaS companies of all sizes throughout the United States and Canada. Bay Leaf has received honors and awards from Influencer MarketingHub, Niche Pursuits, Software World, and Digital Agency Network.
Top benefits
- Pre-PMF startups can benefit from low-cost, low-risk marketing plans that deliver results while minimizing wasted spend and unpredictable strategies
- Marketing strategies are designed to find and identify the ideal customer profile (ICP)
- Pricing and package rates are based on company size and scalability, with options for launch phase, momentum-building, and market saturation
What customers are saying:
“Bay Leaf has been instrumental in helping us evolve our marketing approach to be more strategic and multi-faceted. We selected Bay Leaf over other options because they are metric-minded, goal-oriented, and high touch.”
–Seleste Lunsford, Chief Strategy & Research Officer, Emissary
Measuring and tracking results
Selecting a demand generation partner is only half the battle. Sustainable growth comes from knowing how to measure and analyze campaign results. Each agency should provide clear metrics and reports that will help you understand the actionable value you’re receiving.
As you collaborate with your demand generation agency team, you might request the following metrics:
- Marketing qualified leads (MQLs) – An incoming lead that’s qualified by engaging in certain marketing-related activities. This might include clicks, form fills, demo requests, and other opportunities as set by your marketing initiatives.
- Sales qualified leads (SQLs) – SQLs are leads that have been vetted by members of your sales team. They’ve made it through early pipeline stages and are ready to buy.
- Customer lifetime value (CLTV) – CLTV measures the long-range value of a customer over time. Higher CLTV means that customers are making repeat purchases, subscriptions, and renewals. There’s less churn, and more revenue.
- Cost per acquisition – This metric measures how much you have to invest to acquire a new customer. Acquisition can further be broken down by channel, or even as granular as single ads.
- Conversion rate by channel – CR (conversion rate) clarifies how often prospects convert to paying customers. When you break this down by channel, you can see which campaigns are most effective at generating a high ROI.
A single metric may not paint the full picture of your demand generation success.
Why you need a demand generation agency this year
If your business is stagnant or struggling to grow, you might be ready for a fresh approach and clear perspective. This is where a qualified, reputable demand generation agency comes in.
Toss out the standard marketing playbook – it’s time to captivate your target audience with new strategies. At Elevate Demand, we help you accelerate your growth through frictionless, no-brainer strategies that lasso in new buyers.
Let’s get started
When it comes to B2B, stop falling for the same old tricks. Choose the demand generation agency that’s a true growth partner.