Dear Marketing Leader,
If it feels like growth isn’t matching the effort you’re putting in… it’s not just you, it’s something bigger.
You’re doing everything right. Great team. Multichannel campaigns. Despite your best efforts, it’s still not enough to hit targets consistently. Every optimization. Every new channel. The needle barely moves while targets keep climbing.
You haven’t been able to put your finger on it, but something has changed. Here it is: your target is growing faster than your category.
The math is broken: 10% category growth. 30% pipeline target. No amount of execution fixes that gap.
Even if you perfected every campaign and nailed the messaging, you’d still miss. Because you can’t win on the in-market pool alone anymore. When categories grew 30%, that worked. At 10%? You need to activate buyers who aren’t even looking.
But here’s what everyone misses: There’s a percentage of those “not looking” buyers who’ve already abandoned the status quo. When you show them what’s changed in their world, they move.
The only way out is to show buyers why inaction costs more than making a change.
The companies that made this shift with us in 2025? Here’s what they experienced:
- 2.6x demo growth
- 2.8x pipeline growth
- Spending LESS than before
Here’s what we do: We’re your embedded demand gen function. Yeah, we’re great at capturing demand in your category – but we’ve also perfected how to expand the pool.
We build narratives that create momentum shifts, then bring them to life through coordinated campaigns across paid media, content, email, SEO, social. Think product launch intensity – but for changing how your market thinks.
We run your paid media. We own your pipeline metrics. We do everything you’d expect from a senior demand gen team. But we do it with a playbook that activates buyers who weren’t even looking.
Four senior practitioners who’ve done this for dozens of B2B SaaS companies. In your Slack daily. Your team, not a vendor.
One spot for Q4.
You can keep fighting math you can’t beat. Or you can create your momentum shift.
Ready?
Jay Baron
Founder | Elevate Demand